Duravit
Brand, Campaign & Communication Design
Across nearly nine years with Duravit USA, I helped translate a global luxury bathroom brand into clear, consistent marketing communications for the North American market. My work spanned national campaigns, product launches, editorial sales tools, digital content, presentations, showroom materials, and internal brand systems.
Translating a Global Brand for a Complex Regional Market
During a period of significant market volatility in mid-2022, Duravit faced the challenge of clearly communicating real-time product availability to architects, designers, and consumers. The Ready to Ship program was developed to bridge this gap, requiring a cohesive visual strategy that signaled reliability and immediate access to premium inventory. I led the creative execution for this initiative, designing a high-impact digital landing page and a comprehensive physical brochure that transformed complex inventory data into a streamlined, user-friendly procurement tool. I also developed the foundational design language and structural framework for the Ready to Ship program, creating a scalable system that continues to adapt to Duravit’s evolving business needs and seasonal inventory shifts.
The result was a synchronized omnichannel experience that provided much-needed transparency in the specification process. By aligning the design language with Duravit’s premium brand standards, the program successfully removed friction from the customer journey and optimized logistics. This strategic clarity led to a measurable increase in sales and strengthened partner trust, proving that well-executed design is a critical component of supply chain efficiency and revenue growth.
MY ROLEOrganize dense product and technical information
Partner with marketing, sales, product and operations
Adapt global campaign assets without diluting the brand
Build systems that could extend across channels
Bring consistency to varied North American materials
Ready to Ship Program
During a period of significant market volatility in mid-2022, Duravit faced the challenge of clearly communicating real-time product availability to architects, designers, and consumers. The Ready to Ship program was developed to bridge this gap, requiring a cohesive visual strategy that signaled reliability and immediate access to premium inventory. I led the creative execution for this initiative, designing a high-impact digital landing page and a comprehensive physical brochure that transformed complex inventory data into a streamlined, user-friendly procurement tool. I also developed the foundational design language and structural framework for the Ready to Ship program, creating a scalable system that continues to adapt to Duravit’s evolving business needs and seasonal inventory shifts.
The result was a synchronized omnichannel experience that provided much-needed transparency in the specification process. By aligning the design language with Duravit’s premium brand standards, the program successfully removed friction from the customer journey and optimized logistics. This strategic clarity led to a measurable increase in sales and strengthened partner trust, proving that well-executed design is a critical component of supply chain efficiency and revenue growth.
MY ROLEInformation architecture
Product-data coordination
Editorial hierarchy
Print production
Stakeholder review
Visual system
Digital adaptation
OUTCOMEProvided sales and distribution teams with a clearer product reference
Created a consistent framework for a complicated assortment
Established a reusable system rather than a one-off deliverable
Supported both print and digital communication
PL25 Product Series Launch
For Duravit’s 2025 product launches, I designed and launched a series of landing pages introducing new collections featured in the annual product catalog. Each page needed to translate supplied campaign imagery, product information and brand messaging into a focused digital experience for North American audiences.
Working within Duravit’s established website framework, I developed clear page hierarchies that balanced visual storytelling with practical product information. Although each collection had its own identity, the pages needed to feel cohesive as part of the larger Duravit digital ecosystem.
MY ROLEInformation architecture
Stakeholder review
Made launch imagery and product information more accessible to U.S. audiences
Presented multiple collections through a consistent digital framework
Brand stewardship
Landing page design
Project management
Digital adaptation
OUTCOMEExtended the annual product launch beyond the printed catalog
Gave each new product series a focused digital destination
U.S. Website Localization
As Duravit transitioned to a redesigned global website platform, the U.S. experience required careful regional adaptation. Product availability, terminology, categories, services and customer pathways needed to reflect the North American business while remaining consistent with the global brand and website structure.
My contribution centered on content localization, regional accuracy and launch support. I reviewed the global experience through a U.S. market lens, adapted relevant content and helped identify areas where the international structure did not accurately reflect North American products or customer needs.
MY ROLEU.S. content localization
Stakeholder coordination
CMS content updates
Regional content audit
Review/Quality assurance
Product data verification
OUTCOMEImproved the regional accuracy of product, service and supporting content
Helped launch a U.S. experience aligned with Duravit’s new global website
Created a more cohesive connection between the international brand and U.S. market
Gave North American visitors clearer access to relevant products and resources
Advertisements
These are some advertisements I designed for various Duravit product series. These advertisements have been featured in magazines such as Interior Design, Elle Decor, Metropolis, Sunset, and Architect’s Newspaper.
Featured In
The Architect’s Newspaper - March/April 2025
The Architect’s Newspaper - Spring/Summer 2025
Featured In
Elle Decor Magazine - March 2023
Featured In
Metropolis Magazine - September/October 2022
Interior Design Magazine - January 2023
Featured In
Metropolis Magazine, July/August 2022
Metropolis Magazine, January/February 2023
Creating Consistency Across a Complex Brand Ecosystem
Taken together, this body of work demonstrates how I translated Duravit’s global identity into practical, market-ready communications for North America. From flagship catalogs and national campaigns to product launches and digital content, each project balanced brand stewardship with the realities of dense product information, varied audiences, and evolving business priorities.
Several initiatives became more than isolated deliverables. The Ready to Ship catalog established a flexible editorial and navigation system that later extended into Duravit’s digital experience. Product-launch campaigns created cohesive frameworks across advertising, sales collateral, presentations, and online channels. Supporting materials gave sales teams and trade partners clearer tools for communicating the value of a highly technical product portfolio.
My time with Duravit strengthened my ability to work within complex organizations, align diverse stakeholders, and bring structure to ambiguity. The result was not simply a collection of finished pieces, but a connected system of brand communications designed to remain consistent, scalable, and useful over time.